Alpha88 takes the protection of every player's personal data seriously. This document clearly explains what data we collect, how it is used, and how it is protected — in plain language that every Malaysian player can understand.
Updated: January 2026Alpha88 only collects personal data that is strictly necessary to provide safe, fair, and regulatory-compliant online sports betting and casino entertainment services. We do not collect unnecessary data, and we do not collect data from anyone under 18 years of age.
The categories of data we collect include:
| Data Type | Purpose of Collection | Legal Basis |
|---|---|---|
| Identification Data | KYC / Compliance | Legal Obligations |
| Contact Data | Account Communications | Contract Performance |
| Financial Data | Payment Processing | Contract Performance |
| Usage Data | Platform Improvements | Legitimate Interests |
| Technical Data | Security & Fraud | Legitimate Interests |
| Communication Data | Customer Support | Contract Performance |
Alpha88 only uses your personal data for legitimate purposes directly related to the provision of our services. We do not use your data for unrelated purposes without your prior consent.
Alpha88 does not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes. This is a core principle we have never compromised on.
Your personal data may be shared with a limited number of third parties in the following circumstances:
In all data-sharing scenarios described above, Alpha88 ensures that receiving parties operate under data protection standards equivalent to or higher than our own. We will not transfer your data to any party that cannot guarantee adequate protection.
The security of your personal data is Alpha88's top technical priority. We continually invest in the latest cybersecurity infrastructure to ensure your data remains protected against increasingly sophisticated threats.
Alpha88 uses cookies and similar tracking technologies to enhance your experience on the platform, maintain session security, and understand how our platform is used. This section explains what cookies we use and how you can manage them.
Types of Cookies We Use:
Cookie Controls: You can control and manage cookies through your browser settings. However, disabling essential cookies may affect the functionality and security of the Alpha88 platform. Alpha88 recommends that you keep essential cookies enabled at all times for a smooth and secure betting experience.
As an Alpha88 player whose data we hold, you have certain rights regarding your personal data. Alpha88 respects these rights and provides a clear process for you to exercise them.
You have the right to request a copy of the personal data Alpha88 holds about you. We will provide this information in a readable format within 30 days of receiving your request.
If the personal data we hold about you is inaccurate or outdated, you have the right to request a correction. Contact Alpha88 customer support to update your information.
Under certain circumstances, you may request the deletion of your personal data. Please note that some data may need to be retained for legal compliance purposes even after account closure.
You may object to the processing of your data for marketing purposes at any time. You may also object to processing based on our legitimate interests under certain circumstances.
You may request that Alpha88 restrict the processing of your data under certain circumstances — for example, while you are disputing the accuracy of your data or during a dispute regarding the legal basis for processing.
You have the right to receive the personal data you have provided to Alpha88 in a machine-readable format and, in certain circumstances, to request that we transfer it to another party.
To exercise any of the rights listed above, please contact the Alpha88 customer support team at support@alpha88.cash or via Live Chat on the platform. We will acknowledge receipt of your request within two business days and endeavour to resolve it within 30 days. If your request is complex or involves multiple items, we reserve the right to extend this period to 60 days — with prior notice to you.
Alpha88 does not retain your personal data for longer than is necessary for the purposes set out in this Privacy Policy or to fulfil our legal obligations. Retention periods vary depending on the type of data and the applicable requirements.
Once the applicable retention period has ended, Alpha88 will securely delete or anonymise your data so that it can no longer be linked to your identity.
Alpha88 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our privacy practices, new regulatory requirements, or changes to the services we offer. We are committed to notifying you of any significant changes.
Alpha88 takes every privacy-related query, request, and concern seriously. If you have any questions about this Privacy Policy or how we handle your personal data, we encourage you to reach out to us directly.
Alpha88 believes that open and transparent communication about data privacy is the foundation of trust between the platform and its players. We welcome your feedback and are committed to addressing every concern seriously and promptly.
256-bit SSL secures all your data and transactions. Alpha88 does not sell your data to third parties for marketing purposes. Read Terms & Conditions us for more information.
All transactions are in Malaysian Ringgit (RM) and protected by 256-bit SSL.
Open a Free AccountSix ways Alpha88 ensures that every Malaysian player's personal data is always protected and managed responsibly.
Every bit of data transmitted between your device and Alpha88's servers is encrypted with 256-bit encryption — the same security standard used by Malaysia's major banks, including Maybank and CIMB. Your data cannot be read by anyone during transmission.
Alpha88 has never sold, rented, or traded your personal data to any third party for marketing or commercial purposes, and never will. Your data belongs to you — it is not a business commodity.
Only Alpha88 staff with a legitimate business need are permitted to access player personal data. All access is logged, monitored, and regularly audited by our internal security team.
Alpha88 respects your data rights — the right to access, correct, delete, and port your personal data. We provide a clear and responsive process to help you exercise these rights without unnecessary difficulty.
Alpha88's cybersecurity systems continuously monitor the platform for threats, intrusion attempts, and suspicious activity. In the event of a security incident, we will notify you promptly in accordance with established procedures.
Alpha88's Privacy Policy is built in accordance with internationally recognised data protection standards. This ensures your personal data is managed according to global best practices, not merely the minimum requirements prescribed by regulation.
The most frequently asked questions from Malaysian players about data privacy at Alpha88.